Europe's largest airline Ryanair is being investigated by the UK's Advertising Standards Agency after a "jab and go" advertising campaign promoting air travel as coronavirus vaccinations are rolled out attracted more than a thousand complaints. RYANAIR has agreed to withdraw its ‘jab and go’ campaign after hundreds of complaints were made to the advertising watchdog. You Won't Believe What Is Hidden Beneath This Humble Barn... New York Dog Lovers Unveil Vet-Endorsed Designer Dog Sneakers, 6 Things You Never Knew About Leprechauns, These Are the Amazing Benefits of Drinking Green Tea, Republican National Committee Rejects Trump’s Cease-and-Desist Demand. The budget carrier is under investigation by the Advertising Standards Authority over the promotion which encouraged potential holidaymakers to “jab and go” following last month’s rollout of the Covid vaccine. Complaints made against Ryanair’s ‘jab and go’ adverts have been upheld by the Advertising Standards Authority of Ireland (ASAI). "The UK's advertising watchdog told CNN it had launched a formal investigation after receiving more than 1,600 complaints about Ryanair's advert. — Jennifer Allen Patriot (@Hollypops3109) December 27, 2020 Just seen @Ryanair … Ryanair ‘jab & go’ commercial banned by UK watchdog and labelled ‘misleading’ and ‘irresponsible’ after triggering the third-biggest volume of complaints for an ad of all time. European airline Ryanair is under investigation by the advertising watchdog over a campaign which encouraged potential holidaymakers to "jab and go" … ... suggesting consumers could "Jab & Go". The voice-over continued, “Book today on Ryanair.com and if your plans change, so could your booking.” The ad ended with the message “JAB & GO!”. The UK's advertising watchdog told CNN it had launched a formal investigation after receiving more than 1,600 complaints about Ryanair's advert. 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Ryanair has sparked outrage with its new advert telling people to “jab and go” in response to the new coronavirus vaccine. “We considered this could encourage vaccinated individuals to disregard or lessen their adherence to restrictions, which in the short term could expose them to the risk of serious illness, and in the longer term might result in them spreading the virus. But the ASA concluded that the ad was potentially damaging: “Some viewers were likely to infer that by Easter and summer 2021 it would be possible for anyone to get vaccinated in order to go on a booked holiday, that maximal protection could be achieved immediately through one dose of the vaccine, and that restrictions around social distancing and mask wearing would not be necessary once individuals were vaccinated. 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The authority said the 2,370 complaints made it the third-most complained about ad of all time. Ryanair said it “respectfully disagrees” with the decision, arguing the advert is both factual and accurate. Others claimed it was "offensive and irresponsible" and trivialised the impact of the pandemic. The airline said that if the rollout continued as planned, a significant proportion of the population – including people of the ages shown in the ads – may have been vaccinated by the middle of 2021. The airline said it had been forced to close 12 domestic and international routes following a sudden crackdown on ownership rules. The Irish carrier broke rules on environmental claims and misleading consumers in press, TV, and radio adverts, the ASA found. This story was first published on CNN.com "Ryanair 'jab and go' ad investigated after sparking 1,600 complaints" Latest from this section Women's retirement savings have been hit hard. 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